Not knowing who the Beatles were in the 1960's would have had little impact upon the reality of daily life. It might have left you open to mockery, but it would not have affected how you communicated, how you did business, how you heard news, how you went shopping, how you presented yourself to the world.
As great as the Beatles were, their influence did not change the way we lived then. The Internet, on the other hand, has had a large impact in almost every area of human activity – it has, at once, shrunk and expanded the world. Nothing is now remote and infinite knowledge is now available. Large opportunities are there for those who are in the business of communicating a message.
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